The Grand Prix d’Horlogerie de Genève 2025: A Celebration of Time, Art, and Cultural Legacy

In the heart of the city where time itself seems to breathe through the stones, workshops, and lake reflections, the Grand Prix d’Horlogerie de Genève (GPHG) returns in 2025 with renewed brilliance. For more than two decades, this prestigious ceremony has stood as the ultimate celebration of watchmaking excellence — a stage where heritage meets innovation, where artistry converges with mechanical mastery.

Often described as the “Oscars of Haute Horlogerie”, the GPHG has evolved into far more than an award ceremony. It is the annual ritual that gathers the most influential voices, maisons, artisans, collectors, and visionaries of our industry, all united by a shared devotion to the art of timekeeping.

A Year Marked by Innovation, Heritage, and Emotion

The 2025 edition stands out as one of the most anticipated in recent memory. With the watch industry experiencing a fascinating duality — a return to heritage values and artisanal métiers d’art, combined with material-science innovation and avant-garde mechanical performance — the GPHG acts as the perfect reflection of this dynamic era.

This year, the spotlight shines on both long-established maisons and a new generation of independents who continue to reshape the language of horology. Among the names stirring conversation across the categories:

A. Lange & Söhne, Patek Philippe, Audemars Piguet, Vacheron Constantin, Rolex, Cartier, Hermès, Chopard, Piaget, Jaeger-LeCoultre, H. Moser & Cie, F.P. Journe, Greubel Forsey, De Bethune, MB&F, Kari Voutilainen, and a selection of promising independent ateliers breathing fresh soul into the craft.

The shortlisted creations for 2025 illustrate a harmonious balance between tradition and modernity: métiers d’art dials crafted by master enamellers and guillocheurs, ultra-thin technical achievements, poetic complications, sustainable innovation, and daring reinterpretations of watchmaking codes.

A Cultural Moment for Geneva — and for the World of Time

Geneva transforms itself during the GPHG season. Boutique windows glow with extraordinary pieces, collectors travel from every continent, and conversations echo through private salons, ateliers, and elegant receptions. The city becomes the epicentre of horological emotion— a cultural pilgrimage for those who understand that watches are not just objects, but pieces of history, identity, and legacy.

24Time: Proud Witness and Cultural Ambassador of Horological Passion

As a Geneva-based company deeply rooted in the world of fine watchmaking for over 25 years, 24Time has naturally grown alongside this cultural movement. Our role has always been guided by a desire not only to source and curate exceptional timepieces, but also to preserve and transmit the cultural heritage of horology.

Over the years, our presence surrounding the GPHG has been a source of inspiration and pride. Engaging with fellow connoisseurs, artisans, and collectors has enriched our perspective and reinforced our commitment to sharing the essence of fine watchmaking with an international audience. At 24Time, we believe that watches are a form of artistic and emotional patrimony — a philosophy very much aligned with the spirit of the GPHG.

2025: A Turning Point for the Future of Watchmaking

This year feels like a milestone. The resurgence of métiers d’art, the rise of collectible independent creations, the increasing sensitivity to sustainable craftsmanship, and the desire for meaningful pieces over speculative ones are reshaping the values of collectors worldwide.

The GPHG continues to highlight the importance of authentic creation, artistic integrity, and cultural transmission — values that we, at 24Time, proudly uphold and promote.

A Tribute to the Guardians of Time

The Grand Prix d’Horlogerie de Genève is not merely a competition — it is a tribute to those who devote their lives to mastering the intangible: time. Behind each watch nominated and awarded lies the work of visionaries, artisans, engineers, designers, engravers, watchmakers, and dreamers.

Their creations remind us that horology is a universal language. One that connects generations, cultures, and emotions.

As the curtains rise once again on the 2025 edition, we celebrate not only the winners, but the craft, the passion, and the spirit of excellence that make Geneva the beating heart of the watchmaking world.