Lifetime Magazine Gala Awards – Geneva, October 2025
The Lifetime Magazine Gala Awards 2025, held this October in the magnificent setting of Geneva, brought together the finest minds and creators in the world of luxury watchmaking and design. This prestigious annual event celebrated artistry, innovation, and craftsmanship, recognizing those who have elevated timekeeping to a true art form.
A Celebration of Creativity and Excellence
Each year, Lifetime Magazine gathers industry leaders, designers, and collectors to vote on the most spectacular, most creative, most beautiful, and most innovative watches released during the season. The winners were honored with the coveted Lifetime Trophies, symbolizing excellence and enduring impact in the world of horology.
The event brought together under the same roof the watch industry’s leading maisons, including Audemars Piguet, Rolex, Vacheron Constantin, Cartier, A. Lange & Söhne, Bovet, Czapek, Van Cleef & Arpels, Hermès, Bulgari, Chopard , Breitling among others. Each brand presented exceptional pieces that exemplified the spirit of craftsmanship and innovation that defines haute horlogerie.
The evening combined refined elegance with a spirit of collaboration — from captivating presentations to heartfelt speeches by award recipients, every moment reflected the passion that defines the art of watchmaking.
24Time Among Distinguished Guests
24Time was proud to participate among the distinguished guests, underscoring its ongoing commitment to celebrating innovation and craftsmanship within the watch industry.
Representatives from 24Time expressed admiration for the award-winning creations and appreciation for the event’s focus on artistry, creativity, and precision — values that deeply resonate with the brand’s own philosophy.
Honoring the Timeless Art of Watchmaking
The Lifetime Magazine Gala Awards 2025 once again reaffirmed Geneva’s status as the beating heart of haute horlogerie. The night concluded with a toast to timeless beauty and innovation — a fitting tribute to an industry that continues to measure not only hours, but also human ingenuity.
This year’s awards, presented at the Lifetime Awards Gala Dinner 2025:
LIFETIME VINTAGE – Cartier Privé Tank à Guichets
LIFETIME NEW CLASSIC – Chopard L.U.C Quattro Mark IV
LIFETIME LIMITED EDITION – Parmigiani Fleurier Tonda PF Skeleton Slate Green
LIFETIME SPORTS WATCH – TUDOR Pelagos Ultra
LIFETIME CHRONO – Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Large Date
LIFETIME DIVING WATCH – Breitling Superocean Heritage B31 Automatic 40 Kelly Slater
LIFETIME DRESS WATCH – Hermès – Hermès Cut Le temps suspendu
LIFETIME MASTERPIECE – Roger Dubuis Excalibur Knights of the Round Table – The Enchanter Merlin
LIFETIME LADIES’ WATCH – Piaget Sixtie
LIFETIME MEN’S WATCH – Grand Seiko Evolution 9 Collection Spring Drive U.F.A. SLGB001
LIFETIME INNOVATION – Rolex Land-Dweller 40, Oyster, 40mm, platinum
LIFETIME COLLECTIBLE BRAND – Laurent Ferrier
LIFETIME COMPLICATION – BOVET Récital 30 – Universal Version
LIFETIME MÉTIERS D’ART – Van Cleef & Arpels Lady Arpels Pont des Amoureux Clair de Lune Watch
LIFETIME HISTORY IN THE MAKING – Czapek & Cie Antarctique Tourbillon
LIFETIME INDEPENDENT – Louis Moinet 1806 Chronomètre d’Observatoire
LIFETIME COUTURE WATCH – Chanel Première Sound Watch
LIFETIME COUP DE COEUR – A. Lange & Söhne Minute Repeater Perpetual
LIFETIME GEMS – Dior
LIFETIME BEST COMMUNICATOR – Stefanie Carola Kumpf, Founder of Gooseberry Communication
LIFETIME WATCH OF THE YEAR – Vacheron Constantin Métiers d’Art Tribute to the Quest of Time
