Dubai Watch Week - 19 to 23 November 2025
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The prestigious event Dubai Watch Week returns in its seventh edition, poised to become the largest horological gathering of the year. Under the patronage of Sheikha Latifa bint Mohammed bin Rashid Al Maktoum and organised by Ahmed Seddiqi & Sons, this edition will take place in the spectacular new venue at Dubai Mall and Burj Park, in the heart of the city’s skyline.
Who will be present
A constellation of names from the world of haute horlogerie, collector culture and luxury lifestyle will attend:
Exhibiting Brands & Manufacturers
More than 90 brands will showcase their latest creations and limited-editions. Among them are:
Rolex, Audemars Piguet, Tudor, Hublot, Chopard, Bulgari, TAG Heuer, Van Cleef & Arpels, and the independent maisons such as MB&F, Kurono Tokyo, Atelier Wen, Rexhep Rexhepi.
Speakers, Workshops & Personalities
Key industry figures will take the stage:
Jean‑Frédéric Dufour (CEO Rolex) and Abdul Hamied Seddiqi will open the forum with a keynote discussion.
A CEO Roundtable will unite Georges Kern (Breitling), Ilaria Resta (Audemars Piguet), Karl‑Friedrich Scheufele (Chopard) and Julien Tornare.
Curated masterclasses and interactive workshops will feature hands-on dial-hammering, marquetry, lume-painting and meteorite studies.
Collectors, Connoisseurs & VIP Guests
Among the thousands expected are seasoned international collectors, institutional clients, family-office advisors, boutique dealers and cultural ambassadors of timepiece craftsmanship. Conferences, lounges and networking zones will allow these guests to meet brand principals, independent creators and each other — forging relationships that extend far beyond the fair.
Why this edition is special
Marking a decade since its foundation in 2015, Dubai Watch Week celebrates both heritage and innovation. The expanded venue (over 200,000 sq ft) and record number of participating brands reflect the event’s growing significance in the global watch calendar. The tone is experiential, educational and curated — with free public access (registration required) and an emphasis on craft and culture, not only commerce.
A message from 24Time
It is with great enthusiasm that 24Time, your Swiss-based partner in luxury horology, salutes the spirit of Dubai Watch Week. We share the same passion as the collectors, the same dedication as the watchmakers, the same quest for excellence that defines every unique timepiece. Through 24Time, we convey this shared admiration for craftsmanship and heritage. As a company rooted in the heart of Switzerland, we are delighted to bring this information to our esteemed, cherished, and passionate clients and collectionneurs avertis.
The essence of the event
At its core, the week will foster moments of genuine connection: a designer showcasing a new tourbillon, a seasoned collector unveiling a rare piece, an artisan guiding an attentive student. These intersections between maker and admirer form the lifeblood of the horological world. Whether you visit predominantly to explore new launches, deepen your knowledge through masterclasses, or engage with fellow enthusiasts, this edition of Dubai Watch Week promises memorable encounters.
